FIFA has opted not to launch an anti-racism campaign during the Club World Cup currently being held in the United States.
As reported by The Athletic, the organization has chosen not to display videos, signage, or any messaging that directly addresses racism or discrimination throughout the tournament.
Although FIFA had been developing anti-racism campaign materials for months ahead of the event, none have been showcased during games or on the organization’s social media platforms. Furthermore, the usual anti-racism announcements typically heard at FIFA events have been absent from stadiums since the tournament began.
This shift in approach may be influenced by the political and social climate in the U.S., where many companies and institutions are scaling back diversity and inclusion initiatives. The report also highlights FIFA President Gianni Infantino’s connections to former U.S. President Donald Trump, noting his attendance at Trump’s campaign rally and presidential inauguration.
It is still uncertain whether anti-racism messaging will be incorporated into the 2026 World Cup, which will be hosted by the U.S., Canada, and Mexico.
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