Red Devils’ defeat to Spurs triggers costly sponsor clause—Champions League miss sparks financial crisis and possible player sales!
Manchester United’s nightmare season just got worse. After a 4-1 Europa League final loss to Tottenham in Bilbao, the club is now set to pay a staggering £10 million penalty to Adidas, as reported by The Mirror. The reason? United failed to qualify for the Champions League for a second straight year, activating a clause in their lucrative kit deal with the German sportswear giant.
The clause required United to feature in Europe’s elite competition at least once every two seasons. Failure to do so not only reduces the deal’s annual value but also throws a wrench into the club’s already strained finances. This comes after Sir Jim Ratcliffe admitted earlier this year that without fresh investment, the club risked financial collapse.
Key consequences include:
£10M direct loss from Adidas sponsorship cut.
Only £15.6M earned from the Premier League finish.
No European football next season.
Potential transfer budget reduction, forcing the sale of key stars like Bruno Fernandes or Alejandro Garnacho, who have both expressed uncertainty about their futures post-final.
The humiliating loss to Tottenham, under manager Ruben Amorim, not
only cost United
