Liverpool Unveils Klopp Hologram to Inspire Team and Fans
On June 26, 2025, Liverpool introduced a bold new initiative at Anfield — a holographic tribute to Jürgen Klopp, designed to boost morale by projecting the legendary German manager’s likeness during key moments. The concept was inspired by a 2017 Audi Cup press conference where Klopp himself appeared as a hologram.
The move has generated both enthusiasm and debate. Supporters and players alike are thrilled to see the return of the man who led Liverpool to Champions League and Premier League titles, though some question whether this symbolic gesture risks distracting from the present.
Klopp, who left his managerial post at Liverpool in May 2024 after delivering the 2019 Champions League and 2020 Premier League triumphs, is now Red Bull’s Head of Global Soccer. Even so, his deep bond with Liverpool — cemented by receiving the Freedom of the City in 2022 — led the club to craft this technological tribute.
Developed in partnership with Silicon Valley company Zone7, the AI-powered hologram mimics Klopp’s trademark fist pumps and passionate expressions, appearing during intense defensive stands or attacking surges. Liverpool’s current boss, Arne Slot, who guided the Reds to the 2024/25 Premier League title, welcomed the project: “Jürgen’s spirit is part of Anfield’s DNA. This keeps his energy with us.” Footage of Klopp and his tactical principles were fed into the system, allowing the hologram to channel his famous “heavy-metal football” style of high pressing and intensity.
Though purely symbolic, Klopp’s projected presence has already been trialed during a pre-season friendly — most notably when Liverpool fought back from 2-0 down to draw 2-2 against Tottenham. Some fans took to social media, calling it a “genius way to honor Jürgen,” with one saying, “Seeing those fist pumps again gave me chills.” Others feel it may overshadow Slot’s leadership. “Let Arne have his moment,” one fan wrote. Still, players like captain Virgil van Dijk have embraced the concept: “It’s like Jürgen is still with us, pushing us forward.”
As new signings such as Florian Wirtz and Milos Kerkez settle into the squad, Klopp’s hologram offers a poignant blend of nostalgia and innovation — a futuristic tribute to one of Anfield’s most revered figures as the club looks to add more silverware.
